Distract | Case Study | PIXLIP GO by Clip
Distract PIXLIP GO lightbox

Distract

About Distract

As well as Distract being an award-winning agency, and one of the fastest growing in the East Midlands, the firm is known for their high-performing and innovative campaigns.

These all utilise online marketing channels including, but not limited to, search engine advertising and social media marketing/advertising.

The Brief

The B2B Marketing Expo was the first national expo that Distract were to take part in. Previously having taken part in regional and local expos –  the PIXLIP GO stands Distract had for those shows really worked with the crowds as it was different from the usual stands consisting of a roller banner with a table plonked in front of it!

Distract wanted to keep their mind open: they were mostly going after brand awareness: and had a speaking area opposite the main stand that meant that they could give away value, and educate the audience with what they do.

They also wanted to go ‘all out’: to give this show their best shot, so they were happy to invest. They’d used PIXLIP GO lightboxes previously, and loved how easy they are to setup, and how durable they are: they’ve used them at multiple events since in a range of configurations (along with different fabrics on some occasions).

The Solution

PIXLIP GO by Clip supplied two 300 x 250 PIXLIP GO lightboxes to drive awareness of the Distract brand in a competitive B2B marketing show.

Customer Says:

“We were all so pleased with our stand and the attention it received at the show: the lighting provided by thePixlip Go kit really drew people to our stand, with many people then taking a seat at the speaking area, which was perfect. Marketing managers that visited our stand are now getting in touch with us regularly as new projects arise within their companies – which is brilliant! The stand really stood out amongst our competitors, many of whom had a simple shell scheme stand with printed back walls, which I don’t believe is very enticing!

I wasn’t on the stand all day, but at least 5 people came up to me during the show to ask where we ordered our stand from: it’s a fantastic piece of kit that is perfect for getting a brand across, especially in busy event halls!”

Bradley McKenny, Operations Director, Distract

Covid-19 Update: We’re here when you need us.

With the impact of Covid-19 continuing to be felt worldwide, we wanted to update you on how the team at Clip are currently navigating these unchartered waters.
The health and wellbeing of our colleagues and clients have always been and continue to be, our top priority, and we have adapted the way we work to ensure we can continue to be here when you need us.

We now have a dedicated team of accredited staff members who have completed Covid-19 courses. They will be implementing what they have learned in our office and factory, and also with our stand project build procedures to ensure everyone’s safety when things get back normal, helping us work with confidence and operate safely.

As an active ESSA member, along with our whole industry, we are working hard to ensure organised events can take place as soon as possible. If we can support you in any way to help your business maximise the benefits of organised events please feel free to browse our site or just contact us.

In the meantime, with a large number of shows rescheduled for later this year, we are already looking at a busy final few months of 2020, and we’ll be in touch with our existing clients and partners over the coming weeks to start planning.

Stay safe,
The Team at Clip