As well as Distract being an award-winning agency, and one of the fastest growing in the East Midlands, the firm is known for their high-performing and innovative campaigns.
These all utilise online marketing channels including, but not limited to, search engine advertising and social media marketing/advertising.
The B2B Marketing Expo was the first national expo that Distract were to take part in. Previously having taken part in regional and local expos – the PIXLIP GO stands Distract had for those shows really worked with the crowds as it was different from the usual stands consisting of a roller banner with a table plonked in front of it!
Distract wanted to keep their mind open: they were mostly going after brand awareness: and had a speaking area opposite the main stand that meant that they could give away value, and educate the audience with what they do.
They also wanted to go ‘all out’: to give this show their best shot, so they were happy to invest. They’d used PIXLIP GO lightboxes previously, and loved how easy they are to setup, and how durable they are: they’ve used them at multiple events since in a range of configurations (along with different fabrics on some occasions).
PIXLIP GO by Clip supplied two 300 x 250 PIXLIP GO lightboxes to drive awareness of the Distract brand in a competitive B2B marketing show.
“We were all so pleased with our stand and the attention it received at the show: the lighting provided by thePixlip Go kit really drew people to our stand, with many people then taking a seat at the speaking area, which was perfect. Marketing managers that visited our stand are now getting in touch with us regularly as new projects arise within their companies – which is brilliant! The stand really stood out amongst our competitors, many of whom had a simple shell scheme stand with printed back walls, which I don’t believe is very enticing!
I wasn’t on the stand all day, but at least 5 people came up to me during the show to ask where we ordered our stand from: it’s a fantastic piece of kit that is perfect for getting a brand across, especially in busy event halls!”
Bradley McKenny, Operations Director, Distract