Elizabeth Shaw | Case Study | PIXLIP GO by Clip

Elizabeth Shaw

About Elizabeth Shaw

Elizabeth Shaw is a Bristol-based company that markets chocolate-based confectionery, including the brands Famous Names Chocolate Liqueurs, Elizabeth Shaw after dinner Mint Crisp and newly launched luxury biscuits.

The Brief

Attending ISM, the global trade show for sweets and snacks, in Cologne, it was really important to Elizabeth Shaw to display a strong brand evolution to former partners and customers, and to appear contemporary, professional and eye catching to new prospects. Especially having not been in attendance at ISM for ten years.

Their main exhibition objective was to generate leads for their export business and attract new distributors from across the globe. Therefore, it was imperative that visitors felt drawn to the stand, where Elizabeth Shaw could strike up a conversation easily. It was also important for Elizabeth Shaw to achieve ‘cut through’ in a very busy arena.

They didn’t have a particularly large stand space, so it needed to work hard for them.

The Solution

Powered by extremely bright LED modules with special optics that distribute light uniformly over the surface, the world’s first freestanding, backlit display stand made of impact-resistant, recycled material – PIXLIP GO by Clip, proved to be the ideal solution to achieve Elizabeth Shaw’s exhibition objectives.

Clip supplied one 3m x 2.25m PIXLIP GO lightbox, two 2m x 2.25m PIXLIP GO lightbox, and two 1m x 2.25m PIXLIP GO lightboxes to drive awareness of the Elizabeth Shaw brand at the busy sweet and snack trade fair.

The Result

Elizabeth Shaw were thrilled with the attention their stand received. It became obvious that without the eye-catching designs of the backlit display stands, they would have needed to work a lot harder to get prospects to their stand.

Watching visitors moving up and down the aisle, the stand continuously turned heads (and not just because Elizabeth Shaw were sampling chocolate!)

Customer Says:

“We received so many compliments from visitors and prospects, as well as many fellow exhibitors. We massively exceeded our lead targets meaning the PIXLIP GO stand was fantastic value for money. We are now re-purposing it on a nationwide shopping centre sampling campaign.”

Elizabeth Shaw 

Covid-19 Update: We’re here when you need us.

With the impact of Covid-19 continuing to be felt worldwide, we wanted to update you on how the team at Clip are currently navigating these unchartered waters.
The health and wellbeing of our colleagues and clients have always been and continue to be, our top priority, and we have adapted the way we work to ensure we can continue to be here when you need us.

We now have a dedicated team of accredited staff members who have completed Covid-19 courses. They will be implementing what they have learned in our office and factory, and also with our stand project build procedures to ensure everyone’s safety when things get back normal, helping us work with confidence and operate safely.

As an active ESSA member, along with our whole industry, we are working hard to ensure organised events can take place as soon as possible. If we can support you in any way to help your business maximise the benefits of organised events please feel free to browse our site or just contact us.

In the meantime, with a large number of shows rescheduled for later this year, we are already looking at a busy final few months of 2020, and we’ll be in touch with our existing clients and partners over the coming weeks to start planning.

Stay safe,
The Team at Clip